Surviving the Mega Sale
CTO, Regional E-Commerce Platform
The Challenge
Every 11.11 and 12.12, traffic spiked 10x within minutes of midnight, and every year something buckled: checkout queues, payment timeouts, or a full-site outage right as ad spend peaked.
The Solution
NetScaler intelligent load balancing with surge protection: predictive auto-scaling triggered by traffic patterns, queue management that keeps checkout responsive, and instant failover across regions.
The Outcome
Midnight came, traffic spiked 10x, and the war room had nothing to do.
Zero downtime across 12 consecutive mega sales events